Before
Top-line numbers, cash flow, the funnel and product usage by customer lived in different tools and were never joined.
Reports were often put together late at night, and each one needed both the numbers and the story behind them.
How Rig did it
Ingest. Rig ingests finance, contracts, product analytics, the CRM, calls and banking into one warehouse.
Rig Map. Semantic metrics and usage rules sit on top, down to which fields are sensitive and hidden from some users.
Run. A monthly investor skill saved on Rig tells Claude what to produce, and Toby runs it. Investors also query Rig in a governed Slack channel: one pulled the status of a live deal and helped move it along without Toby stepping in.