Executives and finance
Ask your business a question and trust the answer
Revenue and marketing leaders get reports in minutes, answers in Slack and Claude, and apps their teams build by describing them, on the same numbers finance signs off.
Every new question goes into the data team’s queue
Pipeline lives in the CRM, spend in the ad platforms, and revenue in billing and finance. A VP of RevOps waits on an analyst for a cohort view, and a CMO waits for the month to close to see what a channel earned.
In B2B SaaS
Data appsA report request in the queue
A report from a question
Ask for a pipeline, forecast or marketing report in plain words, and Rig builds it on certified definitions.
Accounts nobody can research
Briefs from sales calls
Rig turns past sales calls into a brief for each account, so reps start the right conversation.
Renewals found too late
Renewal risk flagged early
A daily check against the CRM flags renewals at risk while there is still time to act.
In ecommerce
Data appsSpend in six consoles
Every channel in one place
Ad spend, orders and returns from every channel sit in one warehouse, so cost per order is one number.
Platform-reported results
Results checked against orders
Each platform’s reported results are checked against your own orders, so you see what a channel really costs.
A monthly P&L
A weekly P&L
The P&L updates every week by channel and market, as it now does at SURI.
Where to start
Common questions
Do we need a data team?
No. SURI runs its stack with one analyst, and our engineers set up and watch the pipelines.
Will finance and sales get the same number?
Yes. Every report, app and AI answer uses the one definition finance, sales and marketing agreed.
Where do people ask their questions?
They ask in Slack, Claude or Rig, and each person sees only what their access allows.
Can teams build their own reports?
Yes, on the same certified metrics, and your data team still controls access.
Talk to Rig
What work do you want to improve?
Tell us where your team spends time, loses money or needs better information.
In a 30-minute call, we’ll discuss the data and systems work that could help.