Archive integration for Rig
The easiest way to connect Archive to Claude and other AI tools
Archive is a social-commerce platform that tracks creators, user-generated content and brand mentions across social channels.
What Rig syncs from Archive
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Creators
- Social posts
- Social profiles
- Campaigns
- Collections
- Engagement
- Earned media value
How Archive connects to Rig
Paste a workspace-scoped Archive API token and your workspace ID. Rig syncs the UGC items your brand is tagged in with their captions, hashtags, transcriptions and live engagement, the creators and social profiles behind them, and the campaigns, collections and saved views your team built in Archive. Every run re-reads the whole workspace rather than only the new posts, because engagement counts on older content keep moving for weeks.
Read the step-by-step Archive setup guideMeasure creator and UGC performance
Creator performance combines volume, engagement and reach of the content each creator posts about your brand. Rig reads Archive creators, posts and engagement, so you can rank creators by engagement and reach, see which UGC drives the most interaction, and find rising creators worth partnering with.
- Which creators drove the most engagement last month?
- Show top-performing UGC posts by engagement rate
- Which creators are growing reach fastest this quarter?
Quantify earned media value
Earned media value estimates what your organic creator and UGC reach would have cost as paid media. Rig reads Archive earned media value alongside posts and engagement, so you can total EMV by creator, campaign and period, and compare it to paid spend to judge organic return.
- What was total earned media value last quarter?
- Which creators generated the most earned media value?
- Show EMV by month against paid media spend
Report on campaigns and saved views
Campaigns and collections are how your team already organises creator content inside Archive, and Rig syncs that structure rather than flattening it. Content that was grouped for a launch stays grouped in the warehouse, so campaign reporting does not mean rebuilding the grouping by hand.
- How did engagement compare across our campaigns this quarter?
- Which campaign generated the most earned media value?
- Show posts in a collection with their engagement
Connect creator content to sales
Content drives sales when posting and engagement precede orders. By joining Archive posts and their timing to your order data in the warehouse, Rig shows which creators and campaigns line up with sales lifts, so you can focus spend on the content that converts.
- Which creators' posts line up with sales lifts?
- Show revenue in the week after our biggest UGC posts
- Which campaigns preceded the biggest sales increases?
Ask your Archive data in Claude, ChatGPT or Cursor
Rig serves your Archive data to AI assistants over MCP. Once Archive is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What Archive data does Rig sync?
- UGC items with captions, hashtags, mentions, transcriptions and engagement, the creators and social profiles behind them, and your campaigns, collections and saved content views.
- Can Rig connect Archive creator content to sales?
- Yes. Rig joins Archive posts and their timing to your order data, so creator performance, earned media value and campaign questions are answered in plain English.
- Do I need a particular Archive plan?
- API access comes with the Startup, Growth, Enterprise, Agency and Custom plans. It is not available on Free or on Archive's legacy plans.
- Can I query Archive data in Claude or ChatGPT?
- Yes. Once Archive is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
- How often does Archive data refresh?
- Nightly by default, on a schedule you set. Each run re-reads the whole workspace so engagement and earned media value on older posts stay current rather than freezing at whatever they were the night Rig first saw them.
Related integrations
Connect Archive data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.