Does Rig support Attio custom objects?

Custom fields yes, custom objects not yet. Rig syncs companies, people and deals, and any attribute you have added to them arrives as a column automatically, with no field list to configure. Lists and list entries sync the same way. A separate custom object in your workspace is not synced today.

Can I measure deal velocity from Attio in Rig?

Yes. Rig syncs each deal's full stage history as one row per stage interval, so time in stage survives a pipeline rename instead of being a snapshot of the stage a deal is in now.

Can I query Attio data in Claude or ChatGPT?

Yes. After syncing, Rig serves Attio data to AI assistants over MCP.

How often does Attio data refresh?

Rig Ingest syncs on a schedule you set. Everything merges on its ID, so an edited record updates in place rather than arriving twice, and a new attribute appears as a column on the next sync.

CRM Supported

Attio integration for Rig

The easiest way to connect Attio to Claude and other AI tools

Attio is a flexible, data-first CRM that models companies, people, deals and custom objects around your own workflow.

Try Rig Book a demo

What Rig syncs from Attio

Once connected, Rig models these objects so questions resolve to the right tables and joins:

Companies
People
Deals
Deal stage history
Notes
Meetings
Lists
List entries

How Attio connects to Rig

Rig Ingest syncs your Attio companies, people and deals into your warehouse on a schedule, along with notes, meetings, your lists and their entries. Any attribute your team has added comes across as a column automatically, so reporting matches the way your workspace is actually configured. Deals also carry their full stage history, which is what makes time in stage measurable.

Read the step-by-step Attio setup guide

Analyse deal velocity across the Attio pipeline

Deal velocity measures how fast deals move through your Attio stages and close. Rig reads stage changes and timestamps, so you can see average time in stage, where deals stall, and how velocity differs by rep, segment or lead source.

Ask Rig

What is average deal velocity over the last quarter?
Which stage do deals stall in most often?
Compare velocity for enterprise versus SMB deals

Report on your custom fields and lists

Attio's strength is custom modelling, and Rig carries most of it across. Every attribute your team has added to companies, people and deals arrives as a column with no field list to maintain, and your lists and their entries sync alongside. So you can report on the way your workspace is actually shaped rather than on a fixed CRM schema.

Ask Rig

Show entries added to the partnerships list this month
How many deals are linked to each custom account tier?
Break down open pipeline by our custom segment field

Surface relationship and engagement signals

By joining Attio notes and activity to deals and companies, Rig highlights which relationships are warming or going cold. That helps founders and account owners prioritise the right conversations.

Ask Rig

Which open deals have had no activity in two weeks?
List companies with rising engagement this quarter
Who owns the most stalled deals?

Ask your Attio data in Claude, ChatGPT or Cursor

Rig serves your Attio data to AI assistants over MCP. Once Attio is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

Frequently asked questions

Does Rig support Attio custom objects?: Custom fields yes, custom objects not yet. Rig syncs companies, people and deals, and any attribute you have added to them arrives as a column automatically, with no field list to configure. Lists and list entries sync the same way. A separate custom object in your workspace is not synced today.
Can I measure deal velocity from Attio in Rig?: Yes. Rig syncs each deal's full stage history as one row per stage interval, so time in stage survives a pipeline rename instead of being a snapshot of the stage a deal is in now.
Can I query Attio data in Claude or ChatGPT?: Yes. After syncing, Rig serves Attio data to AI assistants over MCP.
How often does Attio data refresh?: Rig Ingest syncs on a schedule you set. Everything merges on its ID, so an edited record updates in place rather than arriving twice, and a new attribute appears as a column on the next sync.