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    TikTok Ads integration for Rig

    The easiest way to connect TikTok Ads to Claude and other AI tools

    TikTok Ads is TikTok's advertising platform for running video campaigns, ad groups and ads against audiences across the TikTok feed.

    What Rig syncs from TikTok Ads

    Once connected, Rig models these objects so questions resolve to the right tables and joins:

    • Campaigns
    • Ad groups
    • Ads
    • Spend
    • Impressions
    • Reach
    • Clicks
    • Conversions

    How TikTok Ads connects to Rig

    Authorise your own TikTok Marketing API app against the ad account, then paste the long-lived access token and advertiser ID. Rig syncs campaigns, ad groups and ads, plus a daily campaign-level report covering spend, impressions, reach, clicks and conversions, reaching back years of history and re-pulling the last week to absorb attribution restatement.

    Read the step-by-step TikTok Ads setup guide

    Keep more history than the platform hands back

    Reporting windows in Ads Manager are not yours to control, and the further back you look the more awkward it gets. Rig's first sync reaches back years and keeps every day of campaign spend and conversions in your warehouse, so year-on-year comparisons survive platform retention.

    Ask Rig
    • How does this quarter's spend compare with the same quarter last year?
    • Show campaign spend by month since we started on TikTok
    • Which campaigns have we spent the most on all time?

    Track cost per conversion by campaign

    Rig models daily TikTok spend against the conversions TikTok attributes, so cost per conversion and conversion rate by campaign become a question rather than an export. Because it lands in the warehouse, one answer can span TikTok and every other ad platform you run.

    Ask Rig
    • What was cost per conversion by campaign this quarter?
    • Show conversion rate by campaign over time
    • How does TikTok cost per acquisition compare with Meta?

    Monitor spend pacing against budget

    Rig reads daily TikTok spend, so you can see how campaigns are pacing against budget and catch the ones scaling faster than you planned. Marketers rebalance before the budget is exhausted.

    Ask Rig
    • How much have we spent month to date by campaign?
    • Which campaigns are pacing over budget?
    • Show daily spend trend across campaigns

    Join TikTok spend to revenue for blended CAC

    TikTok reports the conversions it can attribute, which is not the same number as the orders you took. Joining TikTok spend to orders or signups in your warehouse measures blended CAC and ROAS on real revenue, and shows you the size of the gap between the two.

    Ask Rig
    • What is blended CAC from TikTok against warehouse orders?
    • Compare TikTok-reported conversions to real purchases
    • Which campaigns drove the most revenue per dollar spent?

    Ask your TikTok Ads data in Claude, ChatGPT or Cursor

    Rig serves your TikTok Ads data to AI assistants over MCP. Once TikTok Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

    Frequently asked questions

    What TikTok Ads data does Rig sync?
    Campaigns, ad groups and ads, plus a daily campaign-level report covering spend, impressions, reach, clicks, conversions, cost per conversion and conversion rate.
    What grain does TikTok performance data arrive at?
    Campaign by day, through yesterday. Ads and ad groups sync as structure rather than as metrics, so you can group and filter by them, but spend is attributed no finer than the campaign.
    Can I query TikTok Ads data in Claude or ChatGPT?
    Yes. Once TikTok Ads is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
    How often does TikTok Ads data refresh?
    Nightly by default, on a schedule you set. Every run also re-pulls the last seven days, because TikTok restates recent spend and conversions as late data lands.

    Related integrations

    Connect TikTok Ads data to AI tools like Claude

    Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.